Assessment « SF State Web Template Program

program index

Summary of Identity Issues « Identity 5

Inconsistent application of SF State logo

  • Placement relative to page
  • Size inconsistencies
  • Missing altogether
  • Mistreated (violating SF State identity guidelines)
  • Badly reduced/processed
  • Old logo

Inconsistent use of typefaces

  • No standards for display/graphic typefaces—anything goes
  • No standards for text/web typefaces
  • Size
  • Color

Inconsistent application of colors

  • Palettes vary from site to site
  • No established palette within site
  • Logo recolored

Inconsistent photograph quality

  • Varying quality based on source
  • Varying quality based on web image processing
  • Varying style

Inconsistent design and layout

  • Layperson design
  • Ad hoc design/no design
  • Stock content management system templates (Drupal, Word Press, Blogger)
  • FrontPage templates

In a Nutshell

[The University should] create a consistent look/brand for the University and all of its colleges and departments. —Survey respondent

(For full survey results see Appendix.)